rack stay
Opportunity Services Our approach Team
Contact us
Racquet sports for hotels & resorts

Don’t offer courts. Offer a reason to book.

Courts alone rarely fill rooms. A programme with a social layer does: we design, activate and run padel, pickleball and tennis experiences that guests choose your hotel for, and come back to.

Talk to us about your hotel See how it works
40M+
padel players worldwide
191
countries and territories where padel is played
91,200+
padel courts
24M+
pickleball players in the United States
Sources: FIP World Padel Report 2026 (padel); SFIA 2026 participation report (pickleball).
An empty padel court among pine trees at a Mediterranean resort, with guests walking away towards the pool

From a court with a view to a reason to book.

The opportunity

A court is an asset. A programme is a reason to book.

Courts that are poorly placed, badly oriented or left without activity rarely move the needle. What guests value is a programme with a social layer: people to play with, things to join, moments to share.

01
Courts without activity
The facility exists, but nobody schedules, hosts or fills it.
02
Not part of the journey
Racquet sports are missing from the daily agenda and the guest experience.
03
No social layer
Guests are left to find partners alone, so most simply never play.
04
No reason to return
Without a community there is no reason to come back to the court, or to the hotel.

What your hotel gains

Room nights, all year
Events and programming that give guests a reason to book in shoulder and low season, and smooth out seasonal demand.
Loyalty and repeat stays
Guests who learn, play and make friends on property come back to relive it.
Reputation
A signature experience that shows up in reviews and word of mouth.
More premium spend
Lessons, clinics, tournaments, packages and external members, with guests spending more on property.
Assets that work harder
Existing courts, staff and spaces delivering more, with low investment.
Real differentiation
A positioning competitors cannot copy by simply adding a court.
A coach shows a beginner couple how to hold the racket while other guests wait by the court
People to play with. Things to join. Moments to share.
Services

One partner, from the first idea to daily operation.

Padel, tennis and pickleball: one programme, adapted to the courts you already have.

01
Diagnose
Market, demand and facility review. We find the gap between what you have and what guests actually use.
02
Design & build
Offer mix, layout, suppliers, budget and works oversight, for new builds and refurbishments.
03
Activate & operate
Programme, coaches, formats, events, player matching, fitness and nutrition programmes, and daily quality control.
04
Market & connect
Federations, clubs, tour operators, professional players, content and our booking platform.
Hotel guests playing a doubles padel match while others watch from the garden
Our approach

From quiet courts to a daily social programme.

Luxury resort in the Mediterranean, with good racquet facilities but no structured programme. The work is built around beginners and intermediates, where the volume is.

The limitation was not infrastructure. It was the absence of a participation system.
The guest journey we design
01
Before arrival
02
Arrive
03
Sports Concierge
04
Join
05
Play
06
Connect
07
Belong
08
Special moments
09
Return
Before arriving, guests discover the hotel’s racquet activities, plan their own and book them.
Explore the programme
The moments guests remember
Every session has a rhythm. The details are designed with each hotel.
01
Welcome
A warm start. Nobody feels judged.
02
Warm-up
A short guided routine that prepares body and mind.
03
Play
Guided, social and balanced by level.
04
Stretch
Recovery next to the court, and a feeling of being looked after.
05
Together
A shared drink, a group photo and the people you just met.

Players, brands and federations behind every project.

Direct access to professional players, leading racquet brands and international federations, to fill your calendar and your content.

Professional players Racquet brands Federations Clubs Tour operators
Technology

The Rackstay platform

Integrates into your loyalty app or runs on its own, under your brand
Connects with your PMS and CRM, so guests arrive already recognised
Booking of courts, coaches and events in real time
Player communication and matching, within and across your destinations
Activity analytics for hotel and group management
An ecosystem of companies working together

One ecosystem, one standard.

Hospitality expertise, professional sport, and content and events, working as one team so your programme is not only built, but seen and talked about.

Triangle Partners
Hospitality expertise
Sector knowledge from the side of hotel assets and operations, so the programme fits your property. Optional asset-repositioning support is there if you want it.
Visit Triangle Partners →
The Soul Agency
Professional sport
Access to professional players and ambassadors who give the programme credibility and a reason for people to talk about it.
Visit The Soul Agency →
MUYBRUTO
Content and events
Content, advertising and events that put your hotel on the radar and bring people, and room nights, around them.
MUYBRUTO on Instagram →
Team

Hospitality leaders and padel insiders.

José Ángel Olmo
José Ángel Olmo
Founder
Strategic vision and operations
Emilio Colomina
Emilio Colomina
Co-founder
Vision and relations with athletes, brands and institutions
Juan Marcos Fernández
Juan Marcos Fernández
Partner & CFO
Finance, investment structuring and due diligence
Álvaro López
Álvaro López
Partner & CMO
Brand, marketing and professional player careers
Fonsi Sernández
Fonsi Sernández
Partner, Sports & Club Operations
Padel club leader for 15+ years, from programmes and academies to operations. Active player.
Miguel Ángel Ferrer (Mista)
Miguel Ángel Ferrer (Mista)
Partner, Football & Elite Network
Former Valencia CF footballer, closely tied to the padel world
Guests gathered for a group photo by the court after a social tournament
Every day ends the same way: together.

Let us look at your courts.

Tell us about your property. We will come back with a first read of the opportunity.

[email protected]
Andorra